CS Lewis : The curse of knowledge.

Today I’ve stumbled on a phrase that has refused to leave my mind! I understand the concept! CS Lewis called it ‘The curse of knowledge’. Basically, this alludes to experts being the worst teachers and relates to “them that can’t do, teach”. (Calm down Jacinta I will explain). Disclaimer: This has nothing to do with …

Honor your word- It is your bond!

In this decade, there will be numerous disruptive business trends that will shake businesses to their very core! Consumer trends are leaning more towards convenience and brand loyalty. The way to win (continue being relevant) in the face of the disruptive shift is to build a brand! How do you begin to build your brand? …

Choosing a Social media channels for business

Social media is among the most effective marketing methods that businesses and brands have at their disposal however Selecting the best advertising mediums for your business or brand can be challenging since not all the social sites are created alike and not every site will be the best suit for your business/brand needs. Each social …

Building authentic brands.

Building authentic brands is a task that is core to TrioG Communication. Brand authenticity is a foundational building block for any strong brand. For decades, brands have embraced genuineness and integrity. However, with the current digital age, the vanity metrics are valued more than authenticity.  Brands that give more esteem to the vanity metrics ultimately …

Benefits of content marketing.

Bill Gates understood the value of building a brand. “If I was down to my last dollar, I would spend it on PR” Bill Gates once said. It is no surprise that he also values the need for having good content. In 1996, he said “content is king. Content is where I expect much of …

Importance of relationship marketing

Before we even get into the importance of relationship marketing, let us first find out what it is. What is relationship marketing? Margaret Rouse in her article in Tech Target , defines relationship marketing as a facet of customer relationship management that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like …

Relationship between Public Relations and Marketing.

Are PR and marketing the same thing? No. They are not. Yes, there are shared goals: - Create a unique identity. Boost awareness. Increase the brand reach (increase web traffic) The execution to achieve the goals are different. One of the old’ time misconceptions when it comes to what I do (brand building) is I …

Affordable PR for small businesses.

PR on a budget Despite the rise of digital and social media influence, there will always be a need for good Public relations for growing businesses and brands. For new businesses/brands or companies, public relations can be a significant tool for building and establishing an industry presence. As for the established businesses, the practice can …

4 PR tips that startups can use to gain a competitive advantage.

4 PR tips that startups/SMEs can use to gain a competitive advantage. TrioG is an Events and communication firm that offers PR services, especially for startups and SMEs. Sometimes Startups and SMEs shy away from engaging PR firms maybe because they might not see the need for engaging a PR firm or they might think …

PR and Branding

Role of PR in building your brand. One question we get asked is how PR helps in building a brand or what is the role of PR in brand building. ‘If I was down to my last dollar, I’d spend it on PR’ Bill Gates. This famous quote from one of the world’s wealthiest men …