Brand Building strategy

Creating awareness, establishing and promoting companies/businesses or individuals using tactics and strategies is one aspect of our business we take very seriously. Each Brand building strategy we work on is custom made for each of our clients. We strive to give our souls for each client we take up, hence the need to believe in the clients’ business. Before taking up a client, the initial meeting is an interview for both parties. A dance we both choose to engage in and see if we can be in sync or we will be stepping on each other’s toes throughout the dance causing unnecessary pain.

Some of the things we pay close attention to are: –

1. Does the company /business/person believe in themselves? Believe in your brand is very fundamental. If one does not believe in their creation, it will be almost impossible to get someone else to trust their product/services.
2. Do we believe in the product/service they are offering? More often than not, one of our staff members will try out the service/product or have someone else try it out before we take up a client. Or before we collaborate with any brand.
3. Do they keep their word? Now, this is something we value. If a business/person doesn’t keep their word, how can trust be built? We’ve had to let go of some clients because they could not keep their word. This has left us with less worldly possessions but hearts full of peace.
4. Are they honest in their dealings? This closely ties with the above. Dishonesty is something we cannot sidestep or ignore.

How to create a brand identity

After we have established that we are a good fit, then the work begins. Building a successful brand calls for immaculate, concise, and consistent communication and wholesome customer experience.

The first step is determining the target audience. Getting to know your targets means your company/ business understands the needs of the target group and is able to meet these needs.

After identifying the audience, the second step is to define the brand mission. The brand mission describes what a company/ business hopes to achieve and how they are going to achieve it. This can also be referred to as a brand purpose. From the brand mission, brand values are birthed. The brand values represent the brand’s character and what the heart of the company is.

The third step is then getting to know your market. Find out who your competitors are, find out what they do so that you are able to differentiate from the pack. This will also go a long way into convincing your audience why they should choose you.

Writing out a clear statement explaining how your product meets customers’ needs, or solves a problem or improves a situation (value proposition) is the fourth step in creating a brand identity. Articulating your brand promise is an essential part of building any brand.

The fifth step is creating the brand feel also known as brand guidelines or brand style. Brand guidelines will dictate the design, ( visuals ) and general look and feel of a company. The tone they use in their communication, the content they put up, the brand strategy, etc.

The last and by far not the least step is marketing your brand. This is step can either make or break brands. It is the step that sets brands apart and calls brands to be true to themselves. Brand authenticity is tried and tested in the marketing stage. Brands that keep their word become great brands and move closer to achieving high brand equity.

This is a great read on 10 Most Common Branding Challenges.