Growing your brand as a content creator. Branding is the continuous process of connecting yourself, your company name, your business name to a specific service or product. Having a brand building strategy compliments the marketing strategy and helps in the bottom-line. With communication consistency, keeping your promise, and brand visibility consumers slowly gain trust in … Continue reading Growing your brand as a content creator.
Month: May 2019
Building Authentic Brands
Building Authentic Brands As businesses/ companies and individuals aim at building super brands, one basic truth that ought to be over looked is that humans are more inclined to like authenticity and relatability, especially when it comes to products or services they choose to buy. How a brand or business related to its clients goes … Continue reading Building Authentic Brands
What is the importance of branding for SMEs?
What is the importance of branding for SMEs? Client : Hey, Karugi, why is brand development important to a small business owner? Karugi : “There is nothing under the sun that is new” is a common phrase. It applies to the market place too. so, building your brand especially from the get go, makes … Continue reading What is the importance of branding for SMEs?
How Do I Brand Myself as a Content Creator?
How Do I Brand Myself as a Content Creator? Before we get into the how to brand yourself as a content creator, I would like to state that content marketing is one of the very best ways to build a business. It allows you to attract people online, build relationship with your audience or … Continue reading How Do I Brand Myself as a Content Creator?