PR and Branding

Role of PR in building your brand. One question we get asked is how PR helps in building a brand or what is the role of PR in brand building. ‘If I was down to my last dollar, I’d spend it on PR’ Bill Gates. This famous quote from one of the world’s wealthiest men …

Importance of Brand communication.

One of the important aspects of building a brand is communication and brand awareness. As a business / brand continually seeks to scale up, brand communication remains an integral part of brand management(supervising the promotion of a particular product or services). Brand management go hand in hand with brand development. What then is Brand Communication? …

Get Noticed – Is your brand game on Fleek?

Branding yourself /company/business in the social media that you get noticed. Is your marketing and branding confusing? Could you be losing out on customers/business because they cannot figure out what your business/brand is about? Is your brand messaging precise? Having a clear brand will not only compliment your marketing activities, it will also help in …

Brand Building strategy

Creating awareness, establishing and promoting companies/businesses or individuals using tactics and strategies is one aspect of our business we take very seriously. Each Brand building strategy we work on is custom made for each of our clients. We strive to give our souls for each client we take up, hence the need to believe in …

PR and Branding. Part II

On social things can move from 0 to 80 in less a second. One moment your brand will be surfing the visibility wave, and the next moment you find yourself right in the middle of a stormy social media crisis. Your best chance to make it through a social media crisis is to prepare ahead …