Importance of relationship marketing

Before we even get into the importance of relationship marketing, let us first find out what it is. What is relationship marketing? Margaret Rouse in her article in Tech Target , defines relationship marketing as a facet of customer relationship management that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like …

Relationship between Public Relations and Marketing.

Are PR and marketing the same thing? No. They are not. Yes, there are shared goals: - Create a unique identity. Boost awareness. Increase the brand reach (increase web traffic) The execution to achieve the goals are different. One of the old’ time misconceptions when it comes to what I do (brand building) is I …

Affordable PR for small businesses.

PR on a budget Despite the rise of digital and social media influence, there will always be a need for good Public relations for growing businesses and brands. For new businesses/brands or companies, public relations can be a significant tool for building and establishing an industry presence. As for the established businesses, the practice can …

4 PR tips that startups can use to gain a competitive advantage.

4 PR tips that startups/SMEs can use to gain a competitive advantage. TrioG is an Events and communication firm that offers PR services, especially for startups and SMEs. Sometimes Startups and SMEs shy away from engaging PR firms maybe because they might not see the need for engaging a PR firm or they might think …