PR and Branding. Part 1

As earlier discussed, (Here), brand building is a continuous and intentional process that has no definite end. As long as one has a business / company / or is in existence, the process of brand building never ends. Keeping your promise (brand Consistency) sometimes, when the proverbial shit hits the fan, can be a toll …

Entrepreneurial Lessons

The road to Entrepreneurship can be hard and lonesome, we had a talk with one of our directors and here is what she had to say: I have been taught how to put up a front. How to act right, say the right thing, even when the emotions and logic are worlds apart. 'Show no …

How to create a remarkable brand

What is a remarkable brand? Nike / apple/ Ferrari / if you have been around the block for a while the above logos need no introduction to the above. The mere site of the logo subliminal sparks some feeling. A certain class comes to mind by the brand identity shown above. These brands have put …